Based On Your Survey

Selling apple juice on the streets is a tough job – notbecause of the heat, pressure to pull the cart, exhaustion, or huge upfrontcost. The challenge is to convince the customers to buy an apple drink from thestreets.

The narrative goes like this – if you are poor, then you buymostly from the streets, and if you are relative rich then you buy from theclosed market places.

Apple is a fruit which is devoured by the rich. Poor peoplecouldn’t afford to have apples every day.

The whole business revolves around selling something whichis like pushing the car uphill. It’s possible but why would you do it anyway.

And many people are buying that apple juice from the street,all your analysis seems to fail. Hence, you decide to do the survey. You goabout and ask the people would they prefer apple juice from the street and allof them denied. Many people said that they would not drink apple juice everyday because it’s costly and if they wanted to, then they would drink it fromsome high standard place. But the reality was much different, what was goingon…

The Potential Mate

Falling in love is the easy part because most of the times,you are falling in love with the idea of the person. The hard part is tosustain the relationship to marriage and beyond.

Talking, spending time, and making that connection is a timetaking process. And you hope to do it right, so you do the survey. You take thehelp from your lady friends, and they all help you. The advice ranges fromgiving chocolates, traveling, partying, gifting her things to spending timewith her.

You write it down and plan out a strategy to go and use allthe things at your disposal. And after 1 month and dating 3 girls, you realizenone of the things are working.

The reality is in stark contrast with what was told to you.And now you are frustrated because you can’t have a good relation.

What’s going on here, the survey was done, and all ladiestold the truth, but still, you failed. Is there any way you could decipher thisand make real progress. You want anything which doesn’t come from a surveyresult because you are not sure about those anymore.

The Truth Which Is Lie

When you ask something their wish, they might give answerswhich are lies. There can be many reasons for this so you need to find theunderlying truth.

For example, in relationship example, when you ask someonewhat a potential partner needs, they are often telling it from theirexperience. So you need to take the advice but keep on tweaking as per yourexperience.

The same applies with the apple juice vendor. In that case,people might be telling the truth, but that was about the apple juice. Thevendor would be selling a juice which is a flavored apple, so the people arebuying the story. Of course, they can’t afford an apple juice every day. Butthey can afford to buy the story, and thus the business flourishes.

The crux is that you need to learn to read the underlyingfact, the ideas and the actual truth people want.

They aren’t hiding anything deliberately, and so you need topush them to find what they desire.

A quick example would be you desiring to meet the Beatles atany cost because you are a fan. But if the Beatles came to your city and theprice is too much, chances are you might not buy the ticket.

The Path Going Forward

Life isn’t a simple, linear thing which you can understandand make decisions. Instead, it is a complex thing which has many grey areas.

So it doesn’t matter where you want to excel – career,business, or relationship, you need to do the survey. Not because it will giveyou the correct answer every time but to get a basic idea. Then you need totest those answers with little risk and then make your analysis.

Once done, you can find the hidden truth which you can useto make your career better, make more impact in business and make long-lastingrelationship.

Your friend might say she wants to see you every day. Don’tjump and see her every day; she might get annoyed. Instead, test it – increasethe frequency a little and understand her mannerism. And only then move aheadwith whatever the result you find.

Don’t take everything at face value – there is a layer ofmany phases, truths and desires. I hope you find the success, keepunderstanding deeper, with intricate details, and be open.